Saturday, November 27, 2010

Field Notes -- Typography in Australian Graphic Design

Our reading this week discussed Typography in Graphic Design, and I read it while on my looonnnngg flight to Australia; I decided before I landed that my research this week would be in how the Australians were using Typography in their Graphic Design.

an excellent blog I highly recommend
It took about 5 seconds to find the first example; Vodaphone has a Sydney campaign that is plastered on the luggage carts trolleys they have in Customs (pictured right).

This is part of the "Go Global" campaign, and features three posters: this one pictured, one of the continent of Australia, and the final of Planet Earth.  Since these subsequently zoom farther out in view, the entire campaign echoes the global theme when viewed as a whole as well as individually.  The ads are a collaborative between Aussie advertising agency JWT, Yello Brands and Am I Collective.

Although it was originally created in 2007, Australia Post's ad campaign to get people to send more letters has proved so popular that they are still prevalent today; this one was one a bus stop just outside the airport*.  The campaign pictures various people interacting; one of the people is pictured normally, the other appears like they are made out of the letter background.   The tagline: “If you really want to touch someone, send them a letter”.  The campaign has won a number of awards and has been mentioned in numerous publications:
These posters remind me a lot of Stefan Sagmeister's work where he wrote on people such as Lou Reed, albeit a very toned down, Hallmark-type variation.  According to the blog, The Inspiration Room, the print advertisement was developed at M&C Saatchi, Melbourne, by creative director Steve Crawford, head of art Murray Bransgrove, art director Rebecca Hannah and copywriter Doogie Chapman, with photographer Christopher Tovo and retoucher Ed Croll.

The 17th Biennale of Sydney (right) was recently held last August and there are still a few of their posters up around town and brochures in the Sydney hotel lobbies.  I included it here not just because the graphic design of the poster is visually interesting, but because it is integrated with its website,  forming a great example of graphic design carrying through as a total corporate image.  Barnbrook's Australia division was the ad agency:

My last example came from a magazine ad for Himage, a company that produces mens' grooming products.  The Australian typographer and graphic designer is Andi Yanto.  I really loved how he used the type, giving the feeling of shaving in an unexpected twist.

picture by me!  Magazine is OZ G7
 *I got a terrible picture of it and was declared "barmy" (ie crazy) by the Aussie friends I am staying with!

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